Style + Design

August 13, 2014
by Stacey A.
Truckee local and owner of Nayture's Empire, Naomi Medlin, started making leather utility belts after being inspired at Burning Man in 2010. Nicknamed "Nay-Nay" by her close friends, the name Nayture soon followed. By 2011, Nayture's Empire was well-received at eight festivals around the country. Medlin specializes in utility belts but also makes leather products such as hair clips, headbands, drink holders, bracelets, rings, and earrings ranging from $15-$35. 

Medlin and crew at Truckee Thursdays

Her utility belts have been tested against the harsh elements of Burning Man for the past three years. "I have customers tell me how being able to carry all the essentials in their Nayture's Empire belt changed their experience at Burning Man."

Medlin stands behind the quality of her leather, saying it only gets softer and molds more to the body over time. With basic belts starting at $80 and going up to $225 for custom

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Posted in: Truckee Folks, Local Business, Style + Design |
July 31, 2014

by Stacey A.

Before Truckee Thursdays, Truckee born and raised Joey Brennan, founder of Old Forty Skate Apparel Co., was mostly selling his pieces to friends and family. His skate-themed apparel ranges from $15 to $40 and is making a name for itself at the event both because of its affordability and its sleek design. 

"Not everyone has money for a $70 hoodie. I'd rather sell to kids who are actually into it, not just who can afford it." 

Grennan with friend and apparel photographer Ikaika

Grennan became interested in both building skateboards and silk screening while in college in Santa Barbara in 2011. He lived close to campus and rode his skateboard to class every day. By the end of his first year, he built a press to make his own skateboards out of wood from Truckee. He studied art, mostly with pieces on paper, but was always more interested in clothing design. He moved back to Truckee with a plan to pursue this interest, and the idea of Old Forty was born. 
Grennan immediately got hired at W
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Posted in: Truckee Folks, Local Business, Style + Design |
July 24, 2014

by Stacey A. 

Twenty-four-year-old Lindsey Telling, owner and designer at Earthly Treasures, is passionate about jewelry making. Not only is this her first year at Truckee Thursdays, it's also her first craft show ever. For someone who just started selling jewelry two years ago, her business is already gaining momentum. 

There's an abundance of handmade jewelry at Truckee Thursdays, but Lindsey's products have a very distinctive look to them. Her pieces embody that "earthy" feel, using materials like arrowheads, turquoise, jade, leather, and gathering her inspiration from nature, Native American traditions, and Buddhist roots. 

Colorado born and raised, Lindsey feels very comfortable in the mountains. She moved to Lake Tahoe six years ago for college and graduated from Sierra Nevada College in 2012 with a business degree. She says her education helps her manage her own accounting and marketing. 

Even though she learned how to make jewelry in a high school class, she's been experimenting with it since she was thirteen years old. She remembers taking her mother's old jewelry apart

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Posted in: Truckee Folks, Local Business, Style + Design, Eat + Drink, Arts + Culture |
February 8, 2013

(That you can get right here in Downtown Truckee!)

“Will Cook For Sex: A Guy’s Guide to Cooking” by Rocky Fino. Available at The Cooking Gallery, $24.95

Yes, it's a Hallmark holiday. Yes, we shouldn't feel pressured to buy gifts as proof of our love. But as every man knows yet hates to admit, a little effort will pay off big on Valentine's Day. And just in case you need a little inspiration, my Valentine and I took a walk down Commercial Row to round up some ideas for ya. So suck up the $2 parking ticket and head downtown. At the very least, pop into Bespoke for the best selection of hand-printed cards in town, even if it's just for your mom.

Valentine's cards at Bespoke, 10130 Donner Pass Road.

1. Nox: Wrapt Wear 100% Egyptian Cotton Scarves

Nox, 10115 Donner Pass Road, (530) 563-8098,

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Posted in: Local Business, Style + Design |
January 23, 2013

A New DIY Craft Store Opening Soon at Squaw

We love Lauren Hickey and Elsa Corrigan. Between the two of them, they’ve always got some sort of fun, new project in the works. A few summers ago, Elsa (who owns Mamasake) hired SmallPond (what I do when not writing Insider posts) to create the artwork for her new food truck. That sort of project is a graphic designer’s wet dream.

And most recently, Lauren asked us to design the logo, website, and other graphics for her new business venture, Everything Hunky Dory, a small DIY crafts store in the Village at Squaw. Set to open in early to mid-February, the store will initially feature make-your-own candles and buttons, with a retail section that carries DIY crafts and kits.

Shannon modeling the candles and pins you'll be able to make.

There’s a lot of talk about “blinging yourself” when Lauren explains the store’s focus. Ultimately, it will be a place to express your individuality through custom, wearable crafts. And don’t just

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Posted in: Truckee Folks, Local Business, Style + Design |