by Stacey A.
Before Truckee Thursdays, Truckee born and raised Joey Brennan, founder of Old Forty Skate Apparel Co., was mostly selling his pieces to friends and family. His skate-themed apparel ranges from $15 to $40 and is making a name for itself at the event both because of its affordability and its sleek design.
"Not everyone has money for a $70 hoodie. I'd rather sell to kids who are actually into it, not just who can afford it."
Grennan with friend and apparel photographer Ikaika
Ladies' Tanks $15
All hats $20
Grennan plans on making some changes this fall after Truckee Thursdays is over. He wants to expand his inventory and offer products on his website, oldforty.com, which currently only shows samples. He also wants to create one-of-a-kind and limited edition items. Grennan hopes to press on 100% organic cotton in the near future but isn't sure how to make the transition at the moment with his limited resources. He also wants to focus more on making boards again, shifting from skateboards to longboards. If the momentum continues, Grennan wants a team of employees who can help him turn Old Forty into a full-time job, not just a side project.
Our intern, Stacey Alonzo, is an outdoor enthusiast, yoga instructor, aspiring journalist, Burner, and lover of food, drinks, live music, and travel.